General Policies
University Policy Number 1111
Subject: University Publications and Printing Function
and Policies
Responsible Parties: Office of Creative Services, University Relations
Procedures: Not Applicable
Related University Policies: Not Applicable
I. SCOPE
These policies and procedures apply to all George Mason University academic
and administrative offices, all faculty and staff, and any persons representing
the university who are involved in the design, writing, editing, production,
and printing of university publications or special projects.
II. POLICY STATEMENT
The Office of Creative Services insures that all university printed materials
and web sites, including external advertising, meet the visual standards
and editorial style guidelines adhered to by George Mason University either
by producing the work internally, or approving the work of external agents.
Since the university has no offset printing facilities on campus, this
office works with Purchasing in competitively bidding and developing contractual
arrangements with printers. This consolidated and cooperative approach
also achieves substantial monetary savings. All university-wide publications
are developed and produced by this office at no cost to the originating
office other than for printing. A university-wide publication is one that
is essential for the recruitment, retention, and graduation of students.
Creative Services also accommodates requests from other university offices.
Since Creative Services is not budgeted to produce these projects, a charge-back
fee for time and materials is made to the office requesting other than
university-wide projects.
III. RESPONSIBILITIES
Creative Services is responsible for designing, writing, editing, producing,
and approving the printing of university publications and special projects
in order to project a positive, accurate, and uniform image for the university.
Specifically, these responsibilities include:
A. Create and maintain a positive visual identity for the university in
its printed and visual communication with its various audiences.
B. Advise university staff on how to appropriately use the university’s
visual identity (logo).
C. Review and approve all university publications and advertising completed
by commercial agencies, state resources, or off-campus facilities.
D. Review, approve, and order all stationery and business cards for university
personnel including requests to go off state contract, if necessary.
E. Provide project assistance and consultation to university offices in
writing, editing, art work, design, web site development, stats, proofreading,
photography, slide shows, exhibits/displays, printing, and distribution
of publications.
F. Review and approve all requisitions for printing and design.
IV. AMENDMENTS AND ADDITIONS
All amendments and additions to Administrative Policy Number 1111 are
to be reviewed and approved by the Office of the Vice President for University
Relations and the Office of the Executive Vice President for Finance and
Planning.
V. EFFECTIVE DATE AND APPROVAL
The policies herein are effective July 1, 2005. This Administrative Policy shall be reviewed and revised, if necessary, annually and to become effective at the beginning of the University's fiscal year, unless otherwise noted.
Approved:
_______________________
Maurice W. Scherrens
Senior Vice President
________________________
Peter N. Stearns
Provost
Date approved: March 17, 2005